"When that frustration happens, it’s time to outsource it. Regarding the rules of two, whenever I do something more than twice, it’s time for outsourcing." - Jamie Stenhouse
When To Begin Outsourcing Your Client Work
This is such a common question I get almost every single day, either through email or my clients or inside the Dream Team Intensive programme, or even for the course that I do every single day. The question is usually framed around,
“When do I begin to outsource blank?”
It could be when do I begin to outsource client work, when do I begin to outsource my marketing, when do I start to outsource this task here.
There are three usual indicators that I like to look for whether it be within the Dream Team Intensive programme, or within my agency or my software company. These three indicators are when you should be looking to outsource.
The first indicator is when results begin to dip. This is when the results of your clients or even your results – if you’re doing your marketing or your work starts to decline.
Once results begin to dip, assuming they have been doing quite well up until now, then this means that you’re probably getting busy. Because you’re getting busy, this task for either your client or yourself isn’t getting the attention it needs. If it’s not getting the attention it needs or the attention it used to, the results are beginning to dip.
When your traffic starts to decline or when results from a client that you used to handle begin to dip, it’s time to look at outsourcing because as you grow as a digital market or as an entrepreneur, the more clients you take on, the more time you need to spend across all of those clients evenly.
Once you begin to cross the threshold of 7, 8, 9, 10, 15 clients, your time starts to get split up smaller and smaller in-between each client. Those initial clients that you took on will be getting fewer results because when you took them on, you had more time just for them.
Now your time is being split up across a broader range of clients, which is going to be causing results to dip. When those results to fall, you can either try to work more, sleep less, or look at outsourcing the work that you’re doing for that client before yourself.
Jamie’s rule of two.
The other indicator and this is one that I use quite a lot, is the rule of two.
This is when you find yourself doing repetitive tasks if it is that you hop onto your computer every single day with the frustration of having to do the same task you thought you did and you felt that you completed yesterday.
When that frustration happens, it’s time to outsource it.
Regarding the rules of two, whenever I do something more than twice, it’s time for outsourcing. This could be in a period of two months, whenever I have to do something twice within a two month period, I usually outsource it.
This is a great rule that I use for my agency, for my software company. It’s a firm rule that we emphasis within our Dream Team Intensive programme, which shows entrepreneurs and digital marketers how to build a high performing and better team that does all of the work for you automatically.
This rule of two is very much ingrained within the Dream Team Intensive programme. It’s a great rule to carry across into your own life.
What tasks are you doing more than twice?
If you’re doing it more than twice, you want to begin outsourcing it as well.
The dreaded extra work.
The third indicator is when you do not jump for joy at the opportunity to do extra work for a client.
When I look back at my freelancing day, I would always be pleased to do anything extra for clients. I had the time to do it, I had the enthusiasm, and I was happy to do anything extra because it meant I would get paid extra.
However, when you move more into an agency position where I am at now, and hopefully where you are growing as well, if you do not jump for joy with the opportunity of doing extra work, extra paid work for those clients, then that’s a problem.
It’s usually a problem because you know it’s going to take up a lot more time. Sure, the work could be paid, and it’s great to pay as well, but it’s extra work that you don’t have the capacity for or that you know you’re going to have to pour a few long nighters for and a few extra hours for.
If that is the case and you’re not jumping for joy at the opportunity to take on more work with the incentive of being paid at the end of it, then that is when you want to begin outsourcing that type of work as well.
In short, the more self-aware you are every day regarding your clients’ results, if they begin to dip, regarding when you start to do repetitive tasks. When you do not jump for joy, those are the three indicators that I use personally when we want to start outsourcing work for either our agency or the software company.
I hope that these three indicators are elements that you can ingrain and senses that you can create within your own life to help you guide you along the way of growing a more scalable project that gives you indicators on when it’s time to hire for those new team members.
Founder at Production Line Agency
Starting in 2009, his early success as an online marketer led him to generate customers online in over 150+ different industries around the world for his clients.
After running and selling multiple agencies and companies, he is now the creator of the "Dream Team Intensive" – A unique methodology that help digital marketers to productise their agency through systems and teams.